Magic Lips

Lipstick Packaging Concepts

Concept packaging designs to update the Magic Lips range from UltraGlow. Magic Lips are a long lasting lipstick range that change colour depending on your PH level. The brief was to create a new design that would bring the range to a younger, more active audience.

Three different sub-brand concepts were created, each one aimed at a specific audience. The first design was heavily focused on an active lifestyle. The second was more focused on night life and the third idea focused on the endurance side of the lipstick with more of a fun approach with the use of hand drawn typography.

Created at Phelan Barker. The current range of lipstick can be purchased here from UltraGlow.