England Netball wanted a fresher and more coherent look to the Cooperative Netball Super League website as well as one of the competing teams, Surrey Storm. The brief was to create one design that would apply to CNSL and all of the teams, but be able to have certain elements customisable for each teams colours and imagery. CNSL were working with Playface, who would manage the media content for the site while the teams would feature on the Playface social sports network.

The idea of toughening up the look of netball was decided on and using a modular approach, a design based around a large visual banner was created. This was so that each team could choose to enable or disable certain modules if they so wished. The photography was the hero and so shots were commissioned to capture some of the attitude behind the players and play on the team rivalry as well as some more playful images to be used on secondary banners.

Graphics were used on the banners, with one style being used on the CNSL and a more bespoke style on the team sites, playing on the team name. The combination of bold graphics and stark photography brings a level of sophistication and strength to the sport which it definitely deserves.

Created at Phelan Barker